PERSEPSI PINJAMAN ONLINE DAN GAYA HIDUP HEDONIS TERHADAP PERILAKU KONSUMTIF PADA MAHASISWA

Khoerun, Tasy (2023) PERSEPSI PINJAMAN ONLINE DAN GAYA HIDUP HEDONIS TERHADAP PERILAKU KONSUMTIF PADA MAHASISWA. Sarjana (S1) thesis, Universitas Islam "45" Bekasi.

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Abstract

This study aims to determine whether there is a relationship between variables and to find out whether online loans can influence a hedonic lifestyle through consumptive behavior among students studying at one of five tertiary institutions in Bekasi City and Regency. This study uses a quantitative descriptive comparative method. The subjects in this study were 163 students studying at one of five tertiary institutions domiciled in the city and district of Bekasi, including the "45" Bekasi Islamic University, At-Taqwa Islamic College, Bhayangkara University (Ubhara Jaya), As-Islamic University. -Syafiiyah and STMIK Bani Saleh. This study uses an online loan scale with a value of r alpha = 0.868, a hedonic lifestyle scale with a value of r alpha = 0.830, and a scale of consumptive behavior with a value of r alpha = 0.920. The sampling technique used is cluster random sampling. Data analysis technique using descriptive test. This study found that there is a positive relationship between online loans and consumptive behavior (r=0.191, p<0.05), there is a negative relationship between hedonic lifestyle and consumptive behavior (r=0.536, p<0.05), and there is no influence between online loans and a hedonic lifestyle on consumptive behavior (

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