Fauzi, Ella Nurul (2026) Komunikasi Organisasi OSIS Dalam Pengelolaan Media Sosial Instagram @osisman2kotabekasi. Sarjana (S1) thesis, Universitas Muhammadiyah Indonesia.
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Abstract
This study aims to analyze the organizational communication of OSIS MAN 2 Kota Bekasi through the Instagram account @osisman2kotabekasi as a means of spreading information. The research uses a descriptive qualitative method with data collection techniques including observation, interviews, and documentation. The results show that Instagram is used effectively to support organizational communication through vertical, horizontal, and external communication. Various Instagram features, such as feed, reels, stories, highlights, comments, and direct messages, are utilized to convey information and build interaction with students and the community. The effectiveness of Instagram use is also shown by the increase in followers each year, especially during student admissions and school event activities. Even though there are still some management challenges, Instagram is able to support the spread of information and improve the communication effectiveness of the OSIS MAN 2 Kota Bekasi organization.
| Item Type: | Thesis (TA, Skripsi, Tesis, Disertasi) (Sarjana (S1)) |
|---|---|
| Contributors/Dosen Pembimbing,NIDN Dosen bisa diakses di LINK https://bit.ly/NIDNdosenunismabekasi: | Contribution Contributors / Dosen Pembimbing NIDN UNSPECIFIED Miftakhudin, Miftakhudin 0402108306 |
| Keywords / Kata Kunci: | Instagram, komunikasi organisasi, media sosial, OSIS |
| Subjects: | Public Relations Ilmu Komunikasi Komunikasi Organisasi |
| Faculty: | Fakultas Komunikasi Sastra dan Bahasa > Ilmu Komunikasi S1 |
| Depositing User: | Ella Nurul Fauzi |
| Date Deposited: | 07 Sep 2026 08:01 |
| Last Modified: | 07 Sep 2026 08:01 |
| URI: | http://repository.umindonesia.ac.id/id/eprint/10861 |
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