Strategi BRTV dalam Program Siaran Talkshow Etalase Indonesia

Lossi, Zianit (2024) Strategi BRTV dalam Program Siaran Talkshow Etalase Indonesia. Sarjana (S1) thesis, Universitas Islam 45 Bekasi.

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Abstract

Every television station certainly has a strategy used to attract viewers, both nationally
and locally, one of the local television stations is BRTV. BRTV needs to face competitive
competition with various other television stations that present information programs
with the same format and new packaging to provide accurate information. Competition
in attracting viewers interest will certainly increase the rating on the program. This
study aims to determine BRTV strategy in the Indonesian talk show broadcast program
to increase program ratings. The researcher uses Petter Pringle (2018) Program
Strategy theory with 4 stages, namely program planning, program production and
purchase, program execution, program supervision and evaluation. The method used
in this study is descriptive qualitative. The data in this study were obtained through in-
depth interview observations, and documentation. The results of the study show that
BRTV strategy in the Indonesian talk show broadcast program to increase program
ratings is carried out through the stages of program planning, program production and
purchase, program execution, program supervision and evaluation. Other strategies
include improving program quality, promotion, and efforts to retain viewers.

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