Strategi Komunikasi Pemasaran Kopimana27 Tebet dalam Meningkatkan Jumlah Konsumen

Chairunisa, Zulfa (2023) Strategi Komunikasi Pemasaran Kopimana27 Tebet dalam Meningkatkan Jumlah Konsumen. Sarjana (S1) thesis, Universitas Islam "45" Bekasi.

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Abstract

Cafe business development in Jakarta is very rapid, one of which is Kopimana27 Tebet
established in 2015 due to the increasing number of coffee lovers, especially in the area of
South Jakarta Tebet. This attracts consumers who see it, because many people come to
Kopimana27 Tebet with facilities provided such as working space area where consumers as
office employees can work with a kojie atmosphere. The authors conducted this study to
determine the marketing communication strategy used by Kopimana27 Tebet. This type of
research using qualitative methods, with descriptive approach. Kopimana27 Tebet conducts
marketing communication planning through segmenting, targeting, and positioning before
carrying out marketing communication activities. Market Segmentation Kopimana27 Tebet is
a community located in South Jakarta as the main segment and the majority of consumers
who come to cafe Kopimana27 Tebet is 16-45 years. The results showed that facing the
Integrated marketing Communication (IMC) strategy, includes coordination efforts of various
elements of promotion and other marketing activities. The basic instrument used to achieve
corporate communication it is the promotional mix, which includes, advertising, direct sales,
sales promotion, public relations and direct marketing.
Kata Kunci : Number Of Consumers, Communication, Increase, Marketing, Strategy

Item Type:	Thesis (TA, Skripsi, Tesis, Disertasi) (Sarjana (S1))
Contributors/Dosen Pembimbing,NIDN Dosen bisa diakses di LINK https://bit.ly/NIDNdosenunismabekasi:	Contribution Contributors / Dosen Pembimbing NIDN UNSPECIFIED Aksa, Yudha Asmara Dwi 04-1006-8202
Keywords / Kata Kunci:	umlah Konsumen, Komunikasi, Meningkatkan, Pemasaran, Strategi
Subjects:	Public Relations
Faculty:	Fakultas Komunikasi Sastra dan Bahasa > Ilmu Komunikasi S1
Depositing User:	Ms Zulfa Chairunisa
Date Deposited:	20 Jan 2023 09:37
Last Modified:	23 Jan 2023 08:40
URI:	http://repository.umindonesia.ac.id/id/eprint/1942

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