Rizqika, Dinda Cahya Ayu (2023) Persepsi Masyarakat Kecamatan Klapanunggal Terhadap Program CSR PT Solusi Bangun Indonesia, Tbk (Pabrik Narogong). Sarjana (S1) thesis, Universitas Islam "45" Bekasi.
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Abstract
Corporate social responsibility (CSR) is the company's policy towards economic
development for the community, employees, and the government through
empowerment programs. Activities that have three focuses of social responsibility
include profit, people and planet. PT Solusi Bangun Indonesia, Tbk (Narogong
Plant) is one of the companies implementing a CSR program in the Klapanunggal
District area, so that through these activities the community around the company's
location can develop their potential. The aim of the study was to determine the
perceptions of the people of Klapanunggal District towards the CSR program of PT
Solusi Bangun Indonesia, Tbk (Narogong Plant). The research method uses
descriptive quantitative through data collection techniques by distributing
questionnaires which are strengthened by interviews. The theory used refers to the
perceptions and stages of CSR including planning, implementation, evaluation and
reporting. The results showed that the perception of the people of Klapanunggal
District towards the CSR program had a significant effect because the path
coefficient value was > 0 or 0.486 and the t-statistic > 1.96, which was 5.333 and
p values <0.05, which was 0.000. Based on the implementation of the CSR program,
the planning and evaluation process has a significant influence compared to
implementation and reporting.
Keywords: Community Relations, Perception, Cement Company, CSR Program.
| Item Type: | Thesis (TA, Skripsi, Tesis, Disertasi) (Sarjana (S1)) |
|---|---|
| Contributors/Dosen Pembimbing,NIDN Dosen bisa diakses di LINK https://bit.ly/NIDNdosenunismabekasi: | Contribution Contributors / Dosen Pembimbing NIDN UNSPECIFIED Yuniarti, Tatik 0426108202 |
| Keywords / Kata Kunci: | Community Relations, Persepsi, Perusahaan Semen, Program CSR |
| Subjects: | Public Relations |
| Faculty: | Fakultas Komunikasi Sastra dan Bahasa > Ilmu Komunikasi S1 |
| Depositing User: | Ms Dinda Cahya |
| Date Deposited: | 20 Jan 2023 09:15 |
| Last Modified: | 23 Jan 2023 08:41 |
| URI: | http://repository.umindonesia.ac.id/id/eprint/1938 |
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