Febriyana, Rhesta Dwi (2026) ANALISIS GAYA BERBAHASA DAN TINGKAT FORMALITAS DALAM CAPTION INSTAGRAM LORO PIANA. Sarjana (S1) thesis, Universitas Muhammadiyah Indonesia.
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Abstract
Instagram has become one of the social media platforms used by various brands to build their image and convey information to consumers through captions. This study aims to identify the types of linguistic styles used in Loro Piana’s Instagram captions based on Martin Joos’s book The Five Clocks (1967), as well as to explain how these linguistic styles represent the brand’s identity and the social status of its target consumers. This study employs a qualitative descriptive method using a documentation technique involving screenshots of captions from Loro Piana’s official Instagram account. The research data consisted of 30 English-language captions analyzed using Martin Joos’s (1967) theory. The results revealed 88 instances of linguistic style, comprising 55 instances of formal style, 32 of consultative style, and 1 of casual style, while frozen style and intimate style were not found. The dominance of the formal style indicates that this style is characteristics of this formal style are reflected in the use of standard, elegant, informative, and descriptive vocabulary, thereby reinforcing Loro Piana’s identity as a luxury fashion brand targeting high end consumers. These findings suggest that language style serves not only as a promotional tool but also as a communication strategy for building brand image and representing the characteristics of its target consumers.
| Item Type: | Thesis (TA, Skripsi, Tesis, Disertasi) (Sarjana (S1)) |
|---|---|
| Contributors/Dosen Pembimbing,NIDN Dosen bisa diakses di LINK https://bit.ly/NIDNdosenunismabekasi: | Contribution Contributors / Dosen Pembimbing NIDN UNSPECIFIED Yusup, Heri 413058101 |
| Keywords / Kata Kunci: | gaya berbahasa, tingkat formalitas, Martin Joos, caption Instagram, Loro Piana. |
| Subjects: | Pengajaran Bahasa Inggris dan linguistik Terapan |
| Faculty: | Fakultas Komunikasi Sastra dan Bahasa > Sastra Inggris S1 |
| Depositing User: | Miss Rhesta Dwi F |
| Date Deposited: | 27 Aug 2026 03:57 |
| Last Modified: | 27 Aug 2026 03:57 |
| URI: | http://repository.umindonesia.ac.id/id/eprint/10707 |
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