Manajemen Promosi Sekolah Dengan Memanfaatkan Media Sosial Untuk Meningkatkan Pelayanan Jasa Pendidikan (Studi Kualitatif di SDIT Global Madani Bekasi)

Iqbal, Muhammad (2025) Manajemen Promosi Sekolah Dengan Memanfaatkan Media Sosial Untuk Meningkatkan Pelayanan Jasa Pendidikan (Studi Kualitatif di SDIT Global Madani Bekasi). Magister (S2) thesis, Universitas Islam 45.

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Abstract

This study aims to examine the management of school promotion through social media
at SDIT Global Madani Bekasi in an effort to improve educational service delivery
and build a positive image within the community. The background of this research is
based on the importance of educational institutions adapting to the development of
digital technology, particularly social media, as a strategic medium for delivering
information and establishing effective communication with the public.
This research uses a qualitative approach with a descriptive method, employing
techniques such as observation, interviews, and documentation with school
stakeholders.
The findings reveal that SDIT Global Madani Bekasi has implemented a structured
promotional strategy by utilizing social media platforms such as Instagram, Facebook,
and YouTube. This strategy involves content planning, collaboration among teachers
and the promotion team, as well as the use of a design thinking approach in crafting
relevant communication messages. The impact of social media utilization is evident in
the increased public interest in the school, the formation of a positive public
perception, and the establishment of two-way interactions that strengthen public
loyalty.
However, in its implementation, the school faces challenges such as limited human
resources in digital marketing, technical obstacles in content production, and
inconsistency in scheduling. As a solution, the school conducts internal training,
regularly evaluates social media performance, and builds a collaborative-based
promotion team.
The conclusion of this research is that professionally and adaptively managed social
media-based promotion can significantly contribute to improving the quality of
educational services, enhancing institutional competitiveness, and building stronger
relationships between the school and the community. This research is expected to serve
as a reference for other educational institutions in developing effective and sustainable
digital promotion strategies.

Item Type:	Thesis (TA, Skripsi, Tesis, Disertasi) (Magister (S2))
Contributors/Dosen Pembimbing,NIDN Dosen bisa diakses di LINK https://bit.ly/NIDNdosenunismabekasi:	Contribution Contributors / Dosen Pembimbing NIDN UNSPECIFIED Haryono, Pauzan 0407067607 UNSPECIFIED Aprilliantoni, Aprilliantoni 0423046302
Keywords / Kata Kunci:	manajemen promosi sekolah, media sosial, pelayanan jasa pendidikan, branding digital, SDIT Global Madani Bekasi
Subjects:	Manajemen Pendidikan Agama Islam
Faculty:	Sekolah Pascasarjana > Magister Manajemen Pendidikan Islam S2
Depositing User:	Mr. M. Iqbal
Date Deposited:	22 Sep 2025 08:21
Last Modified:	22 Sep 2025 08:21
URI:	http://repository.umindonesia.ac.id/id/eprint/8471

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