Noerrachman, Rizqi (2025) Pengaruh Kualitas Pelayanan dan Harga terhadap Kepuasan Pelanggan pada J&T Express Serang Baru. Sarjana (S1) thesis, Universitas Islam 45.
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Abstract
ABSTRACT
This research aims to analyse the influence of service quality and price on customer satisfaction at
J&T Express Serang Baru branch. The study was conducted using a quantitative approach with
primary date collected through a questionnaire. The sample consisted of 100 respondents selected
using purposive sampling technique. Data analysis was performed with multiple linear regression
using SPSS 26. The results of this study indicate that the variables of service quality and price have a
significant effect on customer satisfaction. This is evidenced by a t-count value for the service quality
variable of 3,912 > 1.660 (t-table) with a significance level of 0.000 < 0.05, and a t-count value for the
price variable of 6.791 > 1.660 (t-table) with a significance level of 0.000 < 0.05.
| Item Type: | Thesis (TA, Skripsi, Tesis, Disertasi) (Sarjana (S1)) |
|---|---|
| Contributors/Dosen Pembimbing,NIDN Dosen bisa diakses di LINK https://bit.ly/NIDNdosenunismabekasi: | Contribution Contributors / Dosen Pembimbing NIDN UNSPECIFIED Sulastri, Tuti 0319096402 |
| Keywords / Kata Kunci: | Service Quality, Price, Customer Satisfaction. |
| Subjects: | Manajemen Pemasaran |
| Faculty: | Fakultas Ekonomi > Manajemen S1 |
| Depositing User: | Ms Rizqi Noerahman |
| Date Deposited: | 20 Jun 2025 09:22 |
| Last Modified: | 20 Jun 2025 09:22 |
| URI: | http://repository.umindonesia.ac.id/id/eprint/7880 |
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