Alhasanah, Nurdillah (2022) Pengaruh Citra Merek dan Kualitas Produk Terhadap Keputusan Pembelian Layanan Internet F4 Net Bekasi. Sarjana (S1) thesis, Universitas Islam "45" Bekaasi.
![[thumbnail of PENDAHULUAN.pdf]](http://repository.umindonesia.ac.id/style/images/fileicons/text.png "PENDAHULUAN.pdf") |
Text
PENDAHULUAN.pdf Download (1MB) |
|
Text
BAB I.pdf Download (561kB) |
|
Text
BAB II.pdf Restricted to Repository staff only Download (440kB) | Request a copy |
|
Text
BAB III.pdf Restricted to Repository staff only Download (500kB) | Request a copy |
|
Text
BAB IV.pdf Restricted to Repository staff only Download (868kB) | Request a copy |
|
Text
BAB V.pdf Download (194kB) |
|
Text
Daftar Pustaka.pdf Download (315kB) |
Abstract
The purpose of the study was to determine how the influence of brand image and product quality on internet service purchasing decisions at F4 Net Bekasi.
The population of this research are internet service users of F4 Net Bekasi, with a research sample of 83 respondents. To determine the sample used in this study is non-probability sampling and using purposive sampling technique. The method used in this study is descriptive statistics and calculations using multiple linear regression analysis calculated using SPSS 26.0.
Multiple regression Y = 8.092 + 0.417 (X1) + 0.481 (X2) + e. The results of the calculated F test = 62.451 with sig = 0.000 <0.05. So Ho is rejected, Ha is accepted. The results of the t-test 1 of 2.601 with a significance of 0.011 and the results of the t-test of 2 of 3.261 with a significance value of 0.002, then H0 is rejected and Ha is accepted. The effect of brand image and product quality on purchasing decisions for internet services at F4 Net Bekasi is 61.0% while the remaining 39.0% is influenced by other factors not examined.
| Item Type: | Thesis (TA, Skripsi, Tesis, Disertasi) (Sarjana (S1)) |
|---|---|
| Contributors/Dosen Pembimbing,NIDN Dosen bisa diakses di LINK https://bit.ly/NIDNdosenunismabekasi: | Contribution Contributors / Dosen Pembimbing NIDN UNSPECIFIED Rusham, Rusham 0420057301 |
| Subjects: | Manajemen Pemasaran |
| Faculty: | Fakultas Ekonomi > Manajemen S1 |
| Depositing User: | Users 16 not found. |
| Date Deposited: | 07 Jul 2022 02:00 |
| Last Modified: | 07 Jul 2022 02:00 |
| URI: | http://repository.umindonesia.ac.id/id/eprint/215 |
Actions (login required)
 |
View Item |