STRATEGI KEPALA MADRASAH DALAM MENINGKATKAN DAYA SAING DI MADRASAH ALIYAH NURUL HUDA BANTAR GEBANG KOTA BEKASI

Susanto, Septian Enggar (2024) STRATEGI KEPALA MADRASAH DALAM MENINGKATKAN DAYA SAING DI MADRASAH ALIYAH NURUL HUDA BANTAR GEBANG KOTA BEKASI. Magister (S2) thesis, Universitas Islam 45 Bekasi.

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Abstract

This research aims to determine the competitiveness of Madrasah Aliyah
Nurul Huda Bantar Gebang, Bekasi City and the Madrasah Head’s strategy in
increasing competitiveness at Madrasah Aliyah Nurul Huda Bantar Gebang,
Bekasi City.
The method used in this research is a type of qualitative research. This
research was written by describing what the researcher saw and found. The
subjects in this research were the Madrasah Head, Curriculum Deputy, and
Committee located at Madrasah Aliyah Nurul Huda Bantar Gebang, Bekasi City.
The results of this research show the Madrasah Head’s strategy in increasing
the competitiveness of Madrasah Aliyah Nurul Huda Bantar Gebang, Bekasi City,
namely by using 3 strategies; First, creating superior programs/skill programs and
improving human resources at Madrasah Aliyah Nurul Huda Bantar Gebang
Bekasi City (corporate strategy), Second, how the madrasah faces competition with
other madrasas (business strategy), Third, creating the characteristics and selling
points of the madrasah (functional strategy). The competitiveness of Madrasah
Aliyah Nurul Huda Bantar Gebang, Bekasi City that researchers found in the
research refers to 3 characteristics of madrasah competitiveness, namely as
follows: First, the ability to strengthen its market position. Second, the ability to
build relationships with the surrounding environment. Third, the ability to improve
teacher performance.

Item Type: Thesis (TA, Skripsi, Tesis, Disertasi) (Magister (S2))
Contributors/Dosen Pembimbing,NIDN Dosen bisa diakses di LINK https://bit.ly/NIDNdosenunismabekasi:
Contribution
Contributors / Dosen Pembimbing
NIDN
UNSPECIFIED
Muthi, Ibnu
0426058304
UNSPECIFIED
Baharuddin, Baharuddin
0901057203
Keywords / Kata Kunci: Madrasah Head Strategy, Competitiveness
Subjects: Manajemen
Pendidikan
Pendidikan Agama Islam
Faculty: Sekolah Pascasarjana > Magister Manajemen Pendidikan Islam S2
Depositing User: Mr. Septian Enggar Susanto
Date Deposited: 21 Aug 2024 09:43
Last Modified: 21 Aug 2024 09:43
URI: http://repository.umindonesia.ac.id/id/eprint/6057

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