Nurrahmah, Afnantia Jihan (2023) Pengaruh Halal Certification Dan Halal Awareness Terhadap Keputusan Pembelian Produk Ice Cream Mixue (Studi Kasus Mahasiswa Muslim Universitas Islam 45 Bekasi). Sarjana (S1) thesis, Universitas Islam "45" Bekasi.
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BAB I_PENGARUH HALAL CERTIFICATION DAN HALAL AWARENESS TERHADAP KEPUTUSAN PEMBELIAN PRODUK ICE CREAM MIXUE.pdf Download (480kB) |
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Daftar Pustaka_PENGARUH HALAL CERTIFICATION DAN HALAL AWARENESS TERHADAP KEPUTUSAN PEMBELIAN PRODUK ICE CREAM MIXUE.pdf Download (420kB) |
Abstract
Before having the halal certification, Mixue's consumer spending interest had experienced a decline. The aim of this study was to determine the effect of Halal Certification and Halal Awareness on the decision to purchase Mixue Products among Muslim Students at the Islamic University "45" Bekasi.
The research method used is a quantitative descriptive method. The population of this study were students of Islamic University "45" Bekasi, totaling 7568 students. The sampling technique used was purposive sampling technique so that the research sample totaled 100 respondents. Data collection
techniques were carried out by interviewing and distributing questionnaires through the Google form. For data analysis using statistical tests and calculations using multiple regression analysis which is calculated using SPSS version 25.0. Based on the answers to the questionnaires that have been processed by SPSS, the results of this study indicate that halal certification and halal awareness have an influence on the decision to purchase Mixue ice cream products among Muslim students at the Islamic University "45" Bekasi.
| Item Type: | Thesis (TA, Skripsi, Tesis, Disertasi) (Sarjana (S1)) |
|---|---|
| Contributors/Dosen Pembimbing,NIDN Dosen bisa diakses di LINK https://bit.ly/NIDNdosenunismabekasi: | Contribution Contributors / Dosen Pembimbing NIDN UNSPECIFIED Rusham, Rusham 0420057301 UNSPECIFIED Pramono, Joko 0424125901 |
| Keywords / Kata Kunci: | Halal Certification, Halal Awareness, dan Keputusan Pembelian |
| Subjects: | Manajemen Pemasaran Manajemen |
| Faculty: | Fakultas Ekonomi > Manajemen S1 |
| Depositing User: | Ms Afnantia Jihan Nurrahman |
| Date Deposited: | 24 Aug 2023 08:36 |
| Last Modified: | 24 Aug 2023 08:36 |
| URI: | http://repository.umindonesia.ac.id/id/eprint/3925 |
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