PENGELOLAAN HUBUNGAN KONSUMEN JOEY AGENCY DALAM MEMBANGUN KEPERCAYAAN PRODUCTION HOUSE (PH)

Adilianto, Egi Rama (2023) PENGELOLAAN HUBUNGAN KONSUMEN JOEY AGENCY DALAM MEMBANGUN KEPERCAYAAN PRODUCTION HOUSE (PH). Sarjana (S1) thesis, Universitas Islam "45" Bekasi.

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Abstract

ABSTRACT
Islamic University of 45 Bekasi
Science Study Program
Communication Faculty of
Communication, Literature, and
Language 2023
Egi Rama Adilianto/411820371800061
"Joey Agency's Consumer Relationship Management in Building Production
House (PH) Trust"
Under the guidance of Saepudin
Total thesis pages 84 and 13 roman pages, 3 list of tables, 18 list of figures,
and 3 list of attachments.
In the world of entertainment, there is a party that plays a very important role
in the implementation of the production process, namely the Agency. The
agency is tasked with finding role players, extras, and talents that will be given
to the production house. For the Agency to be a good partner, it needs good
relationship management. The purpose of this study is to determine the
management of Joey Agency consumer relations in building trust in production
house. The theory used in this study is the theory of customer relationship
management which consists of the stages of building relationships with
customers. This type of research is qualitative with descriptive research
methods. Data collection techniques through observation, interviews, and
documentation. The results of the study can be concluded that Joey Agency
consumer relationship management in building production house trust is said
to be successful. Joey Agency has a relationship with a production house so
that trust arises. And carry out stages that make the loyalty of the production
house created. The application of Joey Agency relationship pattern to the
production house is by communicating with customers, understanding
customer needs, focusing on service, exploring customer responses, keeping
loyal customers, handling complaints professionally, and giving rewards to
customers.
Keywords: Customer Trust, Customer Relationship Management,
Entertainment Agency

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