STRATEGI KOMUNIKASI PEMASARAN DAPRO STORE BEKASI DALAM USAHA PENINGKATAN PENJUALAN PRODUK

Pratiwi, Rossiantika (2023) STRATEGI KOMUNIKASI PEMASARAN DAPRO STORE BEKASI DALAM USAHA PENINGKATAN PENJUALAN PRODUK. Sarjana (S1) thesis, Universitas Islam "45" Bekasi.

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Abstract

Marketing communication as a necessity for companies to develop all forms of
products that will be produced by a company. Marketing communication itself is a
two-way exchange of information between parties or institutions involved in
marketing. . In the opinion of consumers who have shopped at the Dapro Store, this
is one of the choices for the cheapest Cosmetics and Skincare stores in Narogong
Bekasi. The store, which is located at Jalan Taman Narogong Indah, has already
stepped on more than one year from 2021. The formulation of the problem in this
research is how is the marketing communication strategy carried out by Dapro
Cosmetics and Skincare Store Bekasi with the aim of research to find out the
marketing communication strategy carried out by Dapro Store Bekasi Cosmetics
and Skincare. The author uses a type of qualitative research with a descriptive
approach method. The results of this study are that the communication strategy for
the DAPRO Store Bekasi is very complex, from the mapping stage to strengthening
the online marketing system so that the achievements of the DAPRO Store Bekasi
can be felt by the public. Determining market segmentation DAPRO Store
determines a general area with various social levels of society thereby being able
to capture a comprehensive market, Market Positioning Dapro Store positions itself
as a provider of beauty products that provides a variety of products that are the
same as other competitors, Targeting Dapro Store determines targets target market
as a sales strategy using the target market selection pattern (targeting) the pattern
used is Selective Specialization and Product Specialization. Then Sales Promotion
where Dapro Store implements the sales promotion concept to increase sales
quantity figures offline as well as sales promotion tools used by Dapro Store..

Item Type:	Thesis (TA, Skripsi, Tesis, Disertasi) (Sarjana (S1))
Contributors/Dosen Pembimbing,NIDN Dosen bisa diakses di LINK https://bit.ly/NIDNdosenunismabekasi:	Contribution Contributors / Dosen Pembimbing NIDN UNSPECIFIED Saepudin, Saepudin 0412058306
Keywords / Kata Kunci:	Strategi Komunikasi Pemasaran, Sales Promotion, Internet Marketing
Subjects:	Manajemen Pemasaran Manajemen Sumber Daya Manusia Public Relations Pelayanan Telekomunikasi
Faculty:	Fakultas Komunikasi Sastra dan Bahasa > Ilmu Komunikasi S1
Depositing User:	Ms Rossiantika Pratiwi
Date Deposited:	09 Mar 2023 06:56
Last Modified:	09 Mar 2023 06:56
URI:	http://repository.umindonesia.ac.id/id/eprint/2518

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