Basith, Shidiq Abdul (2026) Strategi Komunikasi Efektif Dalam Mempertahankan Komitmen Anggota Komunitas JBZ Kota Bekasi. Sarjana (S1) thesis, Universitas Muhammadiyah Indonesia.
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Abstract
Organizational communication plays an important role in maintaining members' commitment, particularly in community-based organizations. This study aims to analyze the communication strategies implemented by the JBZ Bekasi City Community in maintaining the commitment of its members. This research employed a qualitative approach using a purposive sampling technique. The informants consisted of the Chairperson, the Head of the Media Division, and two active members of the JBZ Bekasi City Community. Data were collected through interviews, observations, and documentation, and were analyzed using the Miles and Huberman data analysis model. The findings indicate that the communication strategy implemented by JBZ Bekasi City emphasizes two-way communication, transparent information sharing, and the use of digital communication media such as WhatsApp Group and Zoom. These strategies support organizational coordination, improve message clarity, and foster positive relationships between the management and members. Effective communication also contributes to maintaining members' affective, continuance, and normative commitment. Therefore, an effective communication strategy is a key factor in maintaining the commitment of members within the JBZ Bekasi City Community.
| Item Type: | Thesis (TA, Skripsi, Tesis, Disertasi) (Sarjana (S1)) |
|---|---|
| Contributors/Dosen Pembimbing,NIDN Dosen bisa diakses di LINK https://bit.ly/NIDNdosenunismabekasi: | Contribution Contributors / Dosen Pembimbing NIDN UNSPECIFIED Samariansyah, Iwan 1118016901 |
| Keywords / Kata Kunci: | Strategi komunikasi, komunikasi organisasi, komitmen anggota, JBZ Kota Bekasi. |
| Subjects: | Jurnalistik Ilmu Komunikasi |
| Faculty: | Fakultas Komunikasi Sastra dan Bahasa > Ilmu Komunikasi S1 |
| Depositing User: | Mr. Shidiq Abdul Basith |
| Date Deposited: | 08 Sep 2026 06:16 |
| Last Modified: | 08 Sep 2026 06:16 |
| URI: | http://repository.umindonesia.ac.id/id/eprint/10788 |
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