Nurrahmah, Haliza (2026) Pengaruh Promosi TikTok Dan Kemudahan Pembelian (Ease Of Purchase) Terhadap Minat Beli Tiket Masuk Ancol. Sarjana (S1) thesis, Universitas Muhammadiyah Indonesia.
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Abstract
The objective of this study is to determine the influence of TikTok promotions and ease of purchase on the purchase intention for Ancol admission tickets. The study population consists of consumers who have viewed Ancol promotions on TikTok, while the sample comprises 100 respondents selected using a purposive sampling technique. A quantitative research method with an associative approach was employed. Data analysis was conducted using multiple linear regression with the Statistical Product and Service Solutions (SPSS) software.
The results indicate that all research instruments were valid and reliable, and the regression model met classical assumptions, making it suitable for further analysis. The t-test results show that TikTok promotions have a positive and significant effect on purchase intention, with a regression coefficient of 0.278 and a significance value of 0.001 (<0.05). The ease of purchase variable also has a positive and significant effect on purchase intention, with a regression coefficient of 0.363 and a significance value of 0.000 (<0.05). The F-test results demonstrate that TikTok promotions and ease of purchase simultaneously have a significant effect on purchase intention, with a significance value of 0.000 (<0.05). Furthermore, the coefficient of determination (R²) analysis reveals that the two independent variables explain 69.4% of the variation in purchase intention, while the remaining 30.6% is influenced by factors outside the scope of this study.
| Item Type: | Thesis (TA, Skripsi, Tesis, Disertasi) (Sarjana (S1)) |
|---|---|
| Contributors/Dosen Pembimbing,NIDN Dosen bisa diakses di LINK https://bit.ly/NIDNdosenunismabekasi: | Contribution Contributors / Dosen Pembimbing NIDN UNSPECIFIED Juliandara, Luthpiyah 0415079402 |
| Keywords / Kata Kunci: | Promosi TikTok, Kemudahan Pembelian, Minat Beli |
| Subjects: | Manajemen |
| Faculty: | Fakultas Ekonomi > Manajemen S1 |
| Depositing User: | Ms. Haliza Nurrahmah |
| Date Deposited: | 13 Aug 2026 09:14 |
| Last Modified: | 13 Aug 2026 09:14 |
| URI: | http://repository.umindonesia.ac.id/id/eprint/10470 |
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