Ghifari, Fawwaz (2026) Citra Diri dan Gengsi: Analisis Semiotika Pesan Influencer Otomotif di Tiktok. Sarjana (S1) thesis, Universitas Muhammadiyah Indonesia.
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Abstract
Social media, particularly TikTok, has evolved beyond a platform for sharing information into a space for constructing self-image, identity, and social prestige through visual representation. This study aims to analyze the construction of self-image and prestige in the TikTok content of @Yodifit using Roland Barthes' semiotic approach, which includes denotation, connotation, and myth. This research employed a descriptive qualitative method. Data were collected through content observation, in-depth interviews with the creative team and audiences, and documentation, then analyzed using the Miles and Huberman data analysis model. The findings indicate that, at the denotative level, the content consistently presents modified motorcycles, branded clothing, cinematographic techniques, and communication styles as visual and verbal signs. At the connotative level, these signs represent success, economic stability, prestige, and the identity of an automotive influencer. At the mythological level, these symbols become naturalized as indicators of social success. The study also reveals that the image of success is constructed through a combination of luxury, humor, simplicity, and community engagement, creating an authentic impression among audiences. These findings highlight the role of social media in shaping meaning, self-image, and prestige through repeated representation.
| Item Type: | Thesis (TA, Skripsi, Tesis, Disertasi) (Sarjana (S1)) |
|---|---|
| Contributors/Dosen Pembimbing,NIDN Dosen bisa diakses di LINK https://bit.ly/NIDNdosenunismabekasi: | Contribution Contributors / Dosen Pembimbing NIDN UNSPECIFIED saepudin, saepudin 0412058306 |
| Keywords / Kata Kunci: | Roland Barthes' semiotics, TikTok, self-image, prestige |
| Subjects: | Ilmu Komunikasi |
| Faculty: | Fakultas Komunikasi Sastra dan Bahasa > Ilmu Komunikasi S1 |
| Depositing User: | Mr. Fawwaz Ghifari |
| Date Deposited: | 11 Nov 2026 09:15 |
| Last Modified: | 11 Nov 2026 09:15 |
| URI: | http://repository.umindonesia.ac.id/id/eprint/11261 |
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