Fadhilah, Ilham (2026) PENGARUH CUSTOMER RATING DAN PERSEPSI HARGA TERHADAP MINAT BELI ULANG PARFUM MYKONOS PADA GENERASI Z. Sarjana (S1) thesis, Universitas Muhammadiyah Indonesia.
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Abstract
This study aims to determine and analyze the effects of Customer Rating and Price Perception on Repurchase Intention of Mykonos Perfume among Generation Z. The population in this study consists of Generation Z in Bekasi City who have previously purchased Mykonos Perfume through e-commerce platforms. The research sample consisted of 100 respondents selected using a purposive sampling technique.
The research method used in this study was a quantitative method. The data used were primary data obtained through questionnaires distributed to the respondents. The data analysis technique used was Structural Equation Modeling
(SEM) based on Partial Least Squares (PLS), with the assistance of SmartPLS software.
The results of the study indicate that Customer Rating has a positive and significant effect on Repurchase Intention, with a t-statistic of 83.274 and a p-value of 0.000. Price Perception does not have a significant effect on Repurchase Intention, with a t-statistic of 0.249 and a p-value of 0.803. The R squared value of 0.872 indicates that Customer Rating and Price Perception together explain 87.2% of the variation in Repurchase Intention which falls into the “strong” category while the remaining 12.8% is explained by other variables outside the research model. Thus, Customer Rating was found to have a positive and significant effect on the
Repurchase Intention for Mykonos Perfume among Generation Z in Bekasi City, whereas Price Perception was not found to have a significant effect.
| Item Type: | Thesis (TA, Skripsi, Tesis, Disertasi) (Sarjana (S1)) |
|---|---|
| Contributors/Dosen Pembimbing,NIDN Dosen bisa diakses di LINK https://bit.ly/NIDNdosenunismabekasi: | Contribution Contributors / Dosen Pembimbing NIDN UNSPECIFIED Mulyanti, Kurniawati 0411046701 |
| Keywords / Kata Kunci: | Customer Rating, Price Perception, Repurchase Intention |
| Subjects: | Manajemen Pemasaran |
| Faculty: | Fakultas Ekonomi > Manajemen S1 |
| Depositing User: | Ms. Ilham Fadhilah |
| Date Deposited: | 30 Oct 2026 08:56 |
| Last Modified: | 30 Oct 2026 08:56 |
| URI: | http://repository.umindonesia.ac.id/id/eprint/11168 |
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