Zahara, Futri Amalia (2026) PENGARUH KUALITAS PRODUK, ONLINE CUSTOMER REVIEW DAN ONLINE CUSTOMER RATING TERHADAP KEPUTUSAN PEMBELIAN MOISTURIZER GLAD2GLOW DI TIKTOK SHOP. Sarjana (S1) thesis, Universitas Muhammadiyah Indonesia.
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Abstract
This study aims to determine and analyze the influence of product quality, online customer reviews, and online customer ratings on purchasing decisions for Glad2Glow moisturizer on TikTok Shop. The population for this study consists of users of Glad2Glow moisturizer on TikTok Shop, with a sample size of 140 respondents selected using purposive sampling. The research method employed is a quantitative approach. The data used consist of primary data, obtained by distributing questionnaires to respondents. The data analysis technique applied is Structural Equation Modeling (SEM) based on Partial Least Squares (PLS), utilizing the software SmartPLS 4.1.1.8. The research results indicate that Product Quality has a positive and significant effect on Purchase Decisions, with a coefficient value of 0.293 (t-statistic 3.276 and p-value 0.001). Online Customer Reviews have a positive and significant effect on Purchase Decisions, with a coefficient value of 0.458 (t-statistic 5.658 and p-value 0.000). Online Customer Ratings have a positive and significant effect on Purchase Decisions, with a coefficient value of 0.176 (t-statistic 2.629 and p-value 0.004).
Bibliography: 84 (1991-2026)
| Item Type: | Thesis (TA, Skripsi, Tesis, Disertasi) (Sarjana (S1)) |
|---|---|
| Contributors/Dosen Pembimbing,NIDN Dosen bisa diakses di LINK https://bit.ly/NIDNdosenunismabekasi: | Contribution Contributors / Dosen Pembimbing NIDN UNSPECIFIED Khatimah, Husnul 0401127305 |
| Keywords / Kata Kunci: | Kualitas Produk, Online Customer Review, Online Customer Rating, Keputusan Pembelian. |
| Subjects: | Manajemen Pemasaran |
| Faculty: | Fakultas Ekonomi > Manajemen S1 |
| Depositing User: | Ms. Futri Amalia |
| Date Deposited: | 30 Oct 2026 08:24 |
| Last Modified: | 30 Oct 2026 08:24 |
| URI: | http://repository.umindonesia.ac.id/id/eprint/11149 |
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