Zahra, Salsabilla Putri Lunita Assyiffa Zahra (2026) Pengaruh Fear of Missing Out (FOMO) dan Fanatisme terhadap Keputusan Pembelian Tiket Konser K-pop (Studi Kasus pada Konser Seventeen Right Here di Jakarta). Sarjana (S1) thesis, Universitas Muhammadiyah Indonesia.
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Abstract
Salsabilla Putri Lunita Assyiffa Zahra (41183402220107)
The Effect of Fear of Missing Out (FOMO) and Fanaticism on the Purchase Decision of K-Pop Concert Tickets (A Case Study of Seventeen Right Here Concert in Jakarta)
XV + 104 pages + 29 tables + 4 figures + 10 appendices
Keywords: Fear of Missing Out, Fanaticism, Purchase Decision
This study aims to determine the effect of Fear of Missing Out (FOMO) and fanaticism on the purchase decision of Seventeen Right Here concert tickets in Jakarta. The population of this study consists of Seventeen fans, also known as Carats, who were aware of the Seventeen Right Here concert in Jakarta and had purchased concert tickets through official sales channels.
This study employed a quantitative research method. The primary data were collected by distributing questionnaires through Google Forms to respondents who met the research criteria. The sampling technique used was non-probability sampling with a purposive sampling approach. The minimum sample size was determined using the Lemeshow formula because the exact size of the target population was unknown. The calculation resulted in a minimum sample size of 96.04 respondents, which was rounded up to 100 respondents. Data analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4.0 software through outer model, inner model, and bootstrapping assessments.
The results indicate that Fear of Missing Out (FOMO) has a positive and
significant effect on the purchase decision of Seventeen Right Here concert tickets in Jakarta, with an original sample value of 0.457, a t-statistic of 6.220, and a p-value of 0,000. Fanaticism also has a positive and significant effect on purchase decisions, with an original sample value of 0.349, a t-statistic of 4.144, and a p-value of 0,000. These findings indicate that higher levels of Fear of Missing Out and fanaticism among fans are associated with a stronger tendency to make purchase decisions for Seventeen Right Here concert tickets in Jakarta.
References: 34 (1979-2026)
| Item Type: | Thesis (TA, Skripsi, Tesis, Disertasi) (Sarjana (S1)) |
|---|---|
| Contributors/Dosen Pembimbing,NIDN Dosen bisa diakses di LINK https://bit.ly/NIDNdosenunismabekasi: | Contribution Contributors / Dosen Pembimbing NIDN UNSPECIFIED Mulyanti, Kurniawati 0411046701 |
| Keywords / Kata Kunci: | Fear of Missing Out, Fanatisme dan Keputusan Pembelian |
| Subjects: | Manajemen Pemasaran |
| Faculty: | Fakultas Ekonomi > Manajemen S1 |
| Depositing User: | Ms. Salsabil Putri L |
| Date Deposited: | 30 Oct 2026 06:53 |
| Last Modified: | 30 Oct 2026 06:53 |
| URI: | http://repository.umindonesia.ac.id/id/eprint/11140 |
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