Musyarofah, Dian (2026) STRATEGI KOMUNIKASI INTERNAL HSE OFFICER PT OBSIDIAN STAINLESS STEEL DALAM INTERNALISASI BUDAYA KESELAMATAN DAN KESEHATAN KERJA (K3). Sarjana (S1) thesis, Universitas Muhammadiyah Indonesia.
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Abstract
This research is motivated by the high rate of occupational accidents in the metal industry sector, which indicates a weak safety culture, so that its reinforcement requires not merely technical procedures but an effective internal communication strategy. The research aims to analyze Strategy of the HSE Officer of PT Obsidian Stainless Steel in Internalizing Occupational Safety and Health (OSH) Culture. The research employs Lasswell's Communication Model (who says what in which channel to whom with what effect) as the framework for analyzing the communication strategy, along with Schein's Organizational Culture Theory (2010). The method used is descriptive qualitative research with a constructivist paradigm and an instrumental case study design. Data were obtained through in-depth interviews with a key informant (HSE Supervisor) and an informant (project worker), direct observation, and documentation, with data validity tested through source triangulation. The results show that the HSE Officer's internal communication strategy is implemented through simplifying technical messages into practical slogans ("Golden Rules") in bilingual format (Mandarin-Indonesian), diversifying verbal channels (Safety Talk), digital channels (WeChat and WhatsApp), and visual channels (safety signage), involving Supervisors and Leaders as role models, and transforming the communication pattern from one-way to two-way. The success of this strategy is demonstrated by the internalization of OSH values reaching the deepest level of organizational culture (basic assumptions), reflected in the emergence of a peer-reminding culture regarding unsafe acts and workers' willingness to halt operations for the sake of collective safety.
| Item Type: | Thesis (TA, Skripsi, Tesis, Disertasi) (Sarjana (S1)) |
|---|---|
| Contributors/Dosen Pembimbing,NIDN Dosen bisa diakses di LINK https://bit.ly/NIDNdosenunismabekasi: | Contribution Contributors / Dosen Pembimbing NIDN UNSPECIFIED Hartini, Tin 0415077901 |
| Keywords / Kata Kunci: | Budaya Organisasi, Keselamatan Dan Kesehatan Kerja (K3), Strategi Komunikasi |
| Subjects: | Public Relations Ilmu Komunikasi |
| Faculty: | Fakultas Komunikasi Sastra dan Bahasa > Ilmu Komunikasi S1 |
| Depositing User: | Ms. Dian Dian |
| Date Deposited: | 10 Nov 2026 06:28 |
| Last Modified: | 10 Nov 2026 06:28 |
| URI: | http://repository.umindonesia.ac.id/id/eprint/11134 |
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