Zakariya, Novantri (2026) PENGARUH BAURAN PEMASARAN TERHADAP KEPUASAN KONSUMEN SAYUR DAN BUAH PADA PT CAKRAWALA ANAK BANGSA. Sarjana (S1) thesis, Universitas Muhammadiyah Indonesia.
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Abstract
The demand for fresh, high-quality, and easily accessible fruit and vegetable products continues to grow. This presents an opportunity for agricultural companies to sell their products, such as vegetables and fruit. Strategies such as marketing mixes are necessary to maintain these businesses. This study aims to determine (1) the partial effect of the marketing mix on customer satisfaction at PT Cakrawala Anak Bangsa, and (2) the simultaneous effect of the marketing mix on customer satisfaction at PT Cakrawala Anak Bangsa. This study used a survey method with a non-probability sampling technique involving 60 respondents and analyzed using multiple linear regression using SPSS (Statistical Package for the Social Sciences). The results show that partially, product and place variables have no effect on customer satisfaction at PT Cakrawala Anak Bangsa, while price and promotion variables have a significant effect on customer satisfaction at PT Cakrawala Anak Bangsa. Meanwhile, simultaneously, product, price, place, and promotion variables have a significant effect on customer satisfaction at PT Cakrawala Anak Bangsa.
| Item Type: | Thesis (TA, Skripsi, Tesis, Disertasi) (Sarjana (S1)) |
|---|---|
| Contributors/Dosen Pembimbing,NIDN Dosen bisa diakses di LINK https://bit.ly/NIDNdosenunismabekasi: | Contribution Contributors / Dosen Pembimbing NIDN UNSPECIFIED Danapriatna, Nana 0006036301 UNSPECIFIED Kamilah, Ahya 0407086601 |
| Keywords / Kata Kunci: | bauran pemasaran, kepuasan konsumen, sayur dan buah |
| Subjects: | Manajemen Keuangan Manajemen Pemasaran Manajemen Analisis Kelayakan Bisnis Budidaya |
| Faculty: | Fakultas Pertanian > Agribisnis S1 |
| Depositing User: | Mr. Novantri Zakariya |
| Date Deposited: | 10 Nov 2026 07:42 |
| Last Modified: | 10 Nov 2026 07:42 |
| URI: | http://repository.umindonesia.ac.id/id/eprint/11112 |
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