Analisis Faktor-Faktor yang Memengaruhi Keputusan Pembelian di Mixue Ice Cream and Tea Kecamatan Cibitung, Kabupaten Bekasi.

Fatsyahwa, Zahra (2026) Analisis Faktor-Faktor yang Memengaruhi Keputusan Pembelian di Mixue Ice Cream and Tea Kecamatan Cibitung, Kabupaten Bekasi. Sarjana (S1) thesis, Universitas Muhammadiyah Indonesia.

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Abstract

This study aims to analyze the influence of price, product quality, promotion, location, and
social environment on purchase decisions at Mixue Ice Cream and Tea in Cibitung District,
Bekasi Regency. The population consists of Mixue consumers who have made at least one
purchase and are aged ≥17 years, with a sample of 100 respondents selected using
Accidental sampling. The analytical method used is multiple linear regression. The results
show that price, product quality, location, and social environment have a significant effect
on purchase decisions, while promotion does not have a significant effect. The t-values for
each variable are price signifikan, product quality signifikan, promotion not signifikan ,
location signifikan, and social environment signifikan.
Keyword: purchase decision, mixue ice cream and tea

Item Type: Thesis (TA, Skripsi, Tesis, Disertasi) (Sarjana (S1))
Contributors/Dosen Pembimbing,NIDN Dosen bisa diakses di LINK https://bit.ly/NIDNdosenunismabekasi:
Contribution
Contributors / Dosen Pembimbing
NIDN
UNSPECIFIED
Ardisela, Dawud
0011116101
UNSPECIFIED
Rahmanto, M.Ikhwan
0425027104
Keywords / Kata Kunci: Keyword: purchase decision, mixue ice cream and tea
Subjects: Analisis Kelayakan Bisnis
Faculty: Fakultas Pertanian > Agribisnis S1
Depositing User: Zahra Zahra Fatsyahwa
Date Deposited: 23 Oct 2026 07:26
Last Modified: 23 Oct 2026 07:26
URI: http://repository.umindonesia.ac.id/id/eprint/11111

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