Utami, Mery Cahyaning (2026) FENOMENA AVOIDANT DI TIKTOK : POLA PENYEBARAN ISTILAH BARU DI MEDIA DIGITAL. Sarjana (S1) thesis, Universitas Muhammadiyah Indonesia.
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Abstract
Psychological terms are increasingly used in social media conversations, one of which is avoidant. The spread of this term on TikTok has not only increased users' awareness but also influenced its use in everyday digital communication. This study aims to analyze the dissemination of the term avoidant, its dissemination pattern, and the role of opinion leaders in spreading the term on TikTok. This study employed a qualitative approach using a netnographic method. Data were collected through digital observation, documentation, and data scraping using Apify. The data were then analyzed using Social Network Analysis (SNA) with Gephi and supported by Brand24 data. The findings show that the term avoidant spread through videos, comments, the share feature, duet, and stitch, allowing it to reach and be adopted by more TikTok users. The network analysis indicates that the dissemination of the term was not evenly distributed but centered on several key accounts that occupied important positions within the communication network. The study also identified five accounts that acted as opinion leaders: rumahkonsul_id, ranandaqr1, rizkiyh22, cloverfebrianilia, and samanta.elsener. These accounts played an important role in expanding the dissemination of the term avoidant and encouraging discussions among TikTok users. The findings support the Diffusion of Innovations Theory, which explains that the dissemination of information is influenced by communication channels and influential individuals within a social system.
| Item Type: | Thesis (TA, Skripsi, Tesis, Disertasi) (Sarjana (S1)) |
|---|---|
| Contributors/Dosen Pembimbing,NIDN Dosen bisa diakses di LINK https://bit.ly/NIDNdosenunismabekasi: | Contribution Contributors / Dosen Pembimbing NIDN UNSPECIFIED Saepudin, Saepudin 0412058306 |
| Keywords / Kata Kunci: | avoidant, TikTok, Social Network Analysis, opinion leader, Diffusion of Innovations Theory. |
| Subjects: | Psikologi Sosial Ilmu Komunikasi |
| Faculty: | Fakultas Komunikasi Sastra dan Bahasa > Ilmu Komunikasi S1 |
| Depositing User: | Ms. Mery Cahyaning U |
| Date Deposited: | 11 Nov 2026 08:44 |
| Last Modified: | 11 Nov 2026 08:44 |
| URI: | http://repository.umindonesia.ac.id/id/eprint/11029 |
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