INTERAKSI SOSIAL ROLEPLAYER K-POP IDOL DI MEDIA SOSIAL FACEBOOK

Astuti, Melani Puji (2025) INTERAKSI SOSIAL ROLEPLAYER K-POP IDOL DI MEDIA SOSIAL FACEBOOK. Sarjana (S1) thesis, Universitas Islam 45.

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Abstract

ABSTRAK
Universitas Islam 45 Bekasi
Program Studi Ilmu Komunikasi
Fakultas Komunikasi, Sastra, dan Bahasa
2025
Melani Puji Astuti (41182037180098)
“Interaksi Sosial Roleplayer K-Pop Idol di Media Sosial Facebook”
Dibawah bimbingan Ibu Winda Primasari
Fenomena maraknya aktivitas roleplay di media sosial, khususnya Facebook, menjadi salah
satu bentuk interaksi sosial baru di kalangan penggemar K-pop. Para pengguna menciptakan
identitas virtual sebagai idol K-pop dan berinteraksi satu sama lain melalui akun roleplayer,
membentuk ruang komunikasi yang unik dan kompleks. Fenomena ini menarik untuk dikaji
karena menunjukkan adanya proses pembentukan makna, identitas diri, serta dinamika sosial
yang berlangsung secara virtual. Penelitian ini bertujuan untuk memahami pola interaksi
sosial roleplayer K-pop idol di media sosial Facebook dengan menggunakan teori Mind, Self,
and Society dari George Herbert Mead. Metode penelitian yang digunakan adalah pendekatan
kualitatif dengan teknik wawancara mendalam terhadap dua informan aktif, yaitu Wilhemina
dan Theressa. Hasil penelitian menunjukkan bahwa interaksi dalam dunia roleplay mencakup
aspek mind (proses berpikir simbolik melalui caption, emoji, dan gaya bahasa), self
(pembentukan identitas diri yang dipengaruhi norma komunitas dan preferensi pribadi), serta
society (struktur sosial seperti agency, team, dorm, norma, dan sanksi sosial). Interaksi ini
berdampak pada kepribadian serta pola komunikasi informan di dunia nyata. Kesimpulannya,
dunia roleplay di Facebook membentuk ruang simbolik yang kompleks dan bermakna serta
memperkuat teori interaksionisme simbolik dalam konteks komunitas daring. Hasil penelitian
ini diharapkan dapat menjadi rujukan bagi penelitian selanjutnya yang mengkaji pola interaksi
sosial roleplayer K-pop idol di media sosial. Peneliti selanjutnya disarankan untuk menambah
jumlah informan serta mempertimbangkan platform lain selain Facebook guna memperoleh
data yang lebih beragam dan relevan.
Kata Kunci: Facebook, Interaksi Sosial, Interaksionisme Simbolik, K-pop, Roleplayer.
v
ABSTRACT
Islamic University of 45 Bekasi
Study of Communication Science
Faculty of Communication, Literature, and Language
2025
Melani Puji Astuti (41182037180098)
“Social Interaction of K-pop Idol Roleplayers on Facebook”
Under the guidance of Mrs. Winda Primasari
The phenomenon of the rising popularity of roleplay activities on social media—particularly
Facebook—has emerged as a new form of social interaction among K-pop fans. Users create
virtual identities as K-pop idols and interact with one another through roleplayer accounts,
forming a unique and distinct space for communication. This phenomenon is worth examining
as it reflects the processes of meaning-making, identity formation, and social dynamics that
occur in virtual environments. This study aims to understand the patterns of social interaction
among K-pop idol roleplayers on Facebook using George Herbert Mead’s theory of Mind,
Self, and Society. The research applies a qualitative approach with in-depth interview
techniques involving two active informants: Wilhemina and Theressa. The findings indicate
that interactions within the roleplay world involve aspects of mind (symbolic thinking through
captions, emojis, and language style), self (identity formation influenced by community norms
and personal preferences), and society (social structures within the community such as
agency, team, dorm, as well as norms and social sanctions). These interactions also affect the
informants’ personalities and communication patterns in real life. In conclusion, the roleplay
world on Facebook creates a complex and meaningful symbolic space, strengthening the
symbolic interactionism theory within online community contexts. The results of this study are
expected to serve as a reference for future research on social interaction patterns among Kpop idol roleplayers on social media. Future researchers are encouraged to increase the
number of informants and consider using platforms other than Facebook to obtain more
diverse and relevant data.
Keywords: Facebook, K-pop, Social Interaction, Symbolic Interactionism, Roleplayer.

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