KOMODIFIKASI KOMUNITAS BEKASI FUN FOOTBALL PADA TURNAMEN BEKASI FUN LEAGUE

Aqmal, Muhammad Raihan (2025) KOMODIFIKASI KOMUNITAS BEKASI FUN FOOTBALL PADA TURNAMEN BEKASI FUN LEAGUE. Sarjana (S1) thesis, Universitas Islam 45 Bekasi.

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Abstract

This research starts from the problem of how the value of commodities from a
community can be transformed into a value that can generate profit. The purpose of
this study is to understand the Bekasi Fun Football Community in shaping
commodification in the Bekasi Fun League tournament. The research method used in
this study is descriptive qualitative research, employing data collection techniques
through observation, interviews, and documentation. This study utilizes Vincent
Mosco's theory of commodification. The results indicate that the commodification
process carried out by the Bekasi Fun Football community in the Bekasi Fun League
tournament can yield benefits that are advantageous for the sustainability of the
tournament and the community. Cooperation with sponsors and venues will also be
fostered effectively. The benefits of the content produced also have an impact on the
community's development to become better known to the wider public.
Keywords : Bekasi Fun Football, Commodification, Group Communication,
Community, Bekasi Fun League

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