PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUASAN PELANGGAN INDIHOME (STUDI KASUS PADA PELANGGAN KECAMATAN SERANG BARU, BEKASI)

Meliyana, Mela (2025) PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUASAN PELANGGAN INDIHOME (STUDI KASUS PADA PELANGGAN KECAMATAN SERANG BARU, BEKASI). Sarjana (S1) thesis, Universitas Islam 45 Bekasi.

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Abstract

The purpose of this research is to determine the effect of product quality and price on customer
satisfaction of IndiHome (Case Study on IndiHome Customers in Serang Baru District, Bekasi). This
study uses a quantitative descriptive approach. The data collection techniques in this study use
observation, questionnaires, and literature studies. The sampling method used is probability sampling
with cluster sampling technique totaling 100 respondents. The results of this study indicate that
product quality has a positive and significant effect on customer satisfaction with a significance value
of 0.000 < 0.05, therefore H1 is accepted. Price has a positive and significant effect on customer
satisfaction with a significance value of 0.000 < 0.05, so H2 is accepted. The results of the F test
analysis (Anova) show that the F calculated (219.741) > F table (3.09) and the significance level of
0.000 < 0.05, so it can be concluded that product quality and price jointly (simultaneously) have a
positive and significant effect.

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