STRATEGI KOMUNIKASI PANITIA PEMILIHAN KECAMATAN DALAM MENINGKATKAN PARTISIPASI PEMILIH PADA PEMILIHAN UMUM 2024 DI KECAMATAN TARUMAJAYA KABUPATEN BEKASI

Noviati, Noviati (2025) STRATEGI KOMUNIKASI PANITIA PEMILIHAN KECAMATAN DALAM MENINGKATKAN PARTISIPASI PEMILIH PADA PEMILIHAN UMUM 2024 DI KECAMATAN TARUMAJAYA KABUPATEN BEKASI. Sarjana (S1) thesis, Universitas Islam 45 Bekasi.

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Abstract

This research focuses on analyzing the communication strategy of the Village Election Committee (PPK) to identify the impact of communication strategies, communication barriers, and efforts to overcome these barriers in increasing voter participation in the 2024 general election in Tarumajaya District, Bekasi Regency. The research method used is qualitative with a descriptive method and data collection through observation, interviews, and documentary studies.The results of this study state that the Tarumajaya PPK, through the coordinator of socialization, voter education, and community participation, and the coordinator of data, information, and human resources, carried out technical guidance, socialization, and voter education through five stages. In addition, socialization, voter education, and technical guidance were provided to organizers one level below the PPK using social media and mass media. The optimization of social media usage, such as Instagram and WhatsApp, and the use of mass media, such as public newspapers and banners installed in public places, resulted in a positive impact with 86.5% voter participation. However, communication barriers were found, including limited human resources at the PPK and lack of public awareness about the 2024 election. To overcome these barriers, the PPK made efforts such as utilizing technology through applications to create engaging and easy-to-understand posts and collaborating with influential local government officials.
Keywords: Communication Strategy, PPK, Voter participation

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