Pemujaan Selebriti, Kontrol Diri terhadap Pembelian Impulsif Pada penggemar NCT Dream Dewasa Awal

Oktaria Widiyastuti, Fika (2024) Pemujaan Selebriti, Kontrol Diri terhadap Pembelian Impulsif Pada penggemar NCT Dream Dewasa Awal. Sarjana (S1) thesis, Universitas Islam 45.

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Abstract

This study aims to examine the relationship and influence between
Pemujaan Selebriti, self-control, and impulsive buying among early adult fans of
NCT Dream in Bekasi City. Using a quantitative approach, this research employs
multiple regression analysis to test the relationships between variables. The study
sample consists of 100 early adult fans selected through the Quota Sampling
technique. Data collection was conducted using psychological scales, specifically
the Celebrity Attitude Scale (CAS), and analyzed with Spearman’s Rho correlation
test using SPSS version 27..
The analysis results reveal a significant relationship between Self-Control
and Impulsive Buying (r = -0.363, p < 0.05), indicating a moderately strong
negative correlation. Additionally, Pemujaan Selebritisignificantly influences
Impulsive Buying (t = 8.571, p < 0.05) in a positive direction.
Regarding the influence of the independent variables on the dependent
variable, Pemujaan Selebritiand Self-Control significantly affect Impulsive
Buying, with an F-value of 43.091 (p < 0.05) and a determination coefficient (R)
of 0.686. This study concludes that higher levels of Pemujaan Selebrititend to
increase Impulsive Buying, whereas better Self-Control can reduce such behavior.
Keywords : Impulsive Buying, Celebrity Worship, Self-Control

Item Type:	Thesis (TA, Skripsi, Tesis, Disertasi) (Sarjana (S1))
Contributors/Dosen Pembimbing,NIDN Dosen bisa diakses di LINK https://bit.ly/NIDNdosenunismabekasi:	Contribution Contributors / Dosen Pembimbing NIDN UNSPECIFIED Muslimah, Alfiana 0322098601
Keywords / Kata Kunci:	Pembelian Impulsif. Pemujaan Selebriti, Kontrol Diri
Subjects:	Psikologi Perkembangan
Faculty:	Fakultas Ilmu Sosial dan Ilmu Politik > Psikologi S1
Depositing User:	Miss Fika Oktaria Widiyastuti
Date Deposited:	12 Dec 2024 03:57
Last Modified:	12 Dec 2024 03:57
URI:	http://repository.umindonesia.ac.id/id/eprint/7076

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