Pengaruh Harga, Kualitas Produk, dan Kepuasan Pembelian Terhadap Minat Beli Ulang Produk Kosmetik Madame Gie di Kecamatan Babelan Kabupaten Bekasi

Rizquita, Katherine (2024) Pengaruh Harga, Kualitas Produk, dan Kepuasan Pembelian Terhadap Minat Beli Ulang Produk Kosmetik Madame Gie di Kecamatan Babelan Kabupaten Bekasi. Sarjana (S1) thesis, Universitas Islam 45.

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Abstract

The purpose of this study was to determine the effect of price, product quality, and purchase satisfaction on repurchase interest in Madame Gie cosmetic products in Babelan District, Bekasi Regency. The population in this study were buyers or users of Madame Gie cosmetics in Babelan District, Bekasi Regency, whose number is not known with certainty (infinite). The method used is a quantitative descriptive method. The data used are data obtained from direct distribution of questionnaires. The sampling technique used Purposive Sampling with a sample size of 100 respondents. Data processing used the software program (SPSS) 20.0. The results of this study indicate that price, product quality, and purchase satisfaction have a positive and significant effect on repurchase interest in Madame Gie cosmetic products in Babelan District, Bekasi Regency.

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