Ikhsan, Muhammad (2024) PENGARUH CITRA MEREK DAN E-SERVICE QUALITY TERHADAP KEPUASAN PELANGGAN BUKALAPAK. Sarjana (S1) thesis, Universitas Islam 45.
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Abstract
The purpose of this research is to determine and analyze the influence of Brand Image and EService Quality on Bukalapak Customer Satisfaction. The population in this study were customers who
use Bukalapak in Bekasi, with a sampling technique using Purposive sampling with a sample of 120
people. The research method used in this study is a quantitative method. The data used are primary data
with a questionnaire distribution technique directly to Bukalapak users in Bekasi. The data was
processed using the SPSS Version 24 application. The results showed that the style of Brand image has
a positive and significant influence on customer satisfaction with a significant value of 0.000 <0.05, then
e-service quality has a positive and significant influence on employee performance with a significant
value of 0.000 <0.05
| Item Type: | Thesis (TA, Skripsi, Tesis, Disertasi) (Sarjana (S1)) |
|---|---|
| Contributors/Dosen Pembimbing,NIDN Dosen bisa diakses di LINK https://bit.ly/NIDNdosenunismabekasi: | Contribution Contributors / Dosen Pembimbing NIDN UNSPECIFIED Juliandara, Luthpiyah 0415079402 |
| Keywords / Kata Kunci: | Citra Merek, E-Service Quality dan Kepuasan Pelanggan |
| Subjects: | Manajemen Pemasaran |
| Faculty: | Fakultas Ekonomi > Manajemen S1 |
| Depositing User: | Ms Muhammad Ihsan |
| Date Deposited: | 13 Nov 2024 09:42 |
| Last Modified: | 13 Nov 2024 09:42 |
| URI: | http://repository.umindonesia.ac.id/id/eprint/6954 |
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