Strategi Komunikasi Pemasaran Mono Studio Melalui Media Sosial Instagram

Ramadhan, Achmad (2024) Strategi Komunikasi Pemasaran Mono Studio Melalui Media Sosial Instagram. Sarjana (S1) thesis, Universitas Islam 45 Bekasi.

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Abstract

Achmad Ramadhan/41182037190079
Marketing Communication Strategies of Mono Studio Through Instagram Social
Media
Under the guidance of Miftakhudin, M.Ikom
(100 Pages), (14 Images), (4 List of Tabels).
With the advancement of technology over time, many people utilize digital media
for various purposes, including advancing their businesses in the field of
photography. Numerous individuals avail themselves of photography services to
capture special moments in their lives. Additionally, many large companies use
photography services to promote their products through digital media. One
business entity that has harnessed the power of social media and online marketing
to expand its market reach is the photography studio "Mono Studio." Mono Studio
frequently showcases its work on the Instagram social media account,
@themono.studio, aiming to attract clients and build a strong brand image. This
research aims to explore the marketing communication strategies employed by
Mono Studio through the Instagram social media platform. The theoretical
framework utilized in this study is Gunelius' social media marketing theory,
encompassing Content Creation, Content Sharing, Connecting, and Community
Building. The research employs a descriptive qualitative method, with the
Instagram account @the.monostudio as the subject. The findings indicate that
marketing communication strategies are implemented through well-crafted and
engaging content sharing, leading to the emergence of Connecting and Community
Building. By leveraging Instagram features such as feeds, stories/instastories,
highlights, reels, direct messages (DM), followers, and Instagram ads.
Keywords: Marketing communication strategies, Social Media Marketing,
Instagram

Item Type:	Thesis (TA, Skripsi, Tesis, Disertasi) (Sarjana (S1))
Contributors/Dosen Pembimbing,NIDN Dosen bisa diakses di LINK https://bit.ly/NIDNdosenunismabekasi:	Contribution Contributors / Dosen Pembimbing NIDN UNSPECIFIED Miftakhudin, Miftakhudin 0402108306
Keywords / Kata Kunci:	Strategi komunikasi pemasaran, Social Media Marketing, Instagram.
Subjects:	Ilmu Komunikasi
Faculty:	Fakultas Komunikasi Sastra dan Bahasa > Ilmu Komunikasi S1
Depositing User:	Mr. Achmad Ramadhan
Date Deposited:	04 Nov 2024 06:56
Last Modified:	04 Nov 2024 06:56
URI:	http://repository.umindonesia.ac.id/id/eprint/6905

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