PENGARUH KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUASAN KONSUMEN PADA MIE GACOAN BEKASI MUSTIKA JAYA

Simbolon, Landes Antonius (2024) PENGARUH KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUASAN KONSUMEN PADA MIE GACOAN BEKASI MUSTIKA JAYA. Sarjana (S1) thesis, Universitas Islam 45.

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Abstract

This study discusses the relationship between service quality and price that affect consumer
satisfaction. The purpose of this study is to determine the effect of Service Quality and Price on
Consumer Satisfaction at Mie Gacoan Bekasi Mustikajaya. The sample used was 100 people using
purposive sampling technique, data collection by conducting observations, and distributing
questionnaires. Data were processed using Statistic Product and Service Solution 25.0 (SPSS 25.0).
The results showed that there was a significant effect of Service Quality and Price on Consumer
Satisfaction at Mie Gacoan Bekasi Mustikajaya.

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