Strategi Social Media Marketing Open Trip Wanahita

Farizaldi, Rizuar Omar (2024) Strategi Social Media Marketing Open Trip Wanahita. Sarjana (S1) thesis, Universitas Islam 45.

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Abstract

Currently, mountain climbing tourist destinations are very popular with nature activists.
Starting from young people to old people, many people like mountain climbing tourist
destinations. For various reasons, namely just a hobby, wanting to enjoy the view, and looking
for peace. However, there are still many climbers who lack information and knowledge about
mountain climbing, which results in a very high number of accidents on mountains. So many
climbers are interested in taking part in mountain open trips so that climbing activities can be
safe and comfortable. The purpose of this research is to find out the social media marketing
strategy of the Wanahita open trip. This research method uses qualitative with a descriptive
approach. Data was collected through observation, interviews and research documentation.
The results of this research look at Wanahita's open trip social media marketing strategy with
indicators, content creation, content sharing, connecting, community building.

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