Komunikasi Pemasaran Beauty Influencer @Elkajuwita Di Media Sosial Instagram

Nisa, Hoirun (2024) Komunikasi Pemasaran Beauty Influencer @Elkajuwita Di Media Sosial Instagram. Sarjana (S1) thesis, Universitas Islam 45.

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Abstract

ABSTRACT

Islamic University 45 Bekasi
Communication Studies Program
Faculty of Communication, Literature, and Language
2024
Hoirun Nisa/41182037200088
Marketing Communication of Beauty Influencer @Elkajuwita on Instagram Social Media Under the guidance of Saepudin
99 pages and xiii roman pages, 28 images, and 9 attachments

This study is based on the marketing communication of beauty products owned by @elkajuwita as a micro influencer in the beauty field on Instagram social media who has collaborated with various beauty brands. Marketing communication using influencers is one of the interesting and relevant strategies that can encourage the audience to try the promoted product. The purpose of this study is to analyze the marketing communication of beauty influencer @elkajuwita on Instagram social media using the theory of beauty influencer quality. The method used in this study is a descriptive qualitative method. Marketing communication of beauty influencer @elkajuwita on Instagram social media already has three criteria related to the quality of beauty influencers so that it can attract the audience in promoting products on Instagram social media. There are three criteria for influencer @elkajuwita that are the strengths in assessing the quality of a beauty influencer, namely trust in facial expressions and consistent use of products, attractiveness in editing and neatness of Instagram account feeds, and expertise in their ability to communicate and clear voice intonation in providing information.

Kata Kunci: Beauty influencer, Komunikasi Pemasaran, Instagram

Item Type:	Thesis (TA, Skripsi, Tesis, Disertasi) (Sarjana (S1))
Contributors/Dosen Pembimbing,NIDN Dosen bisa diakses di LINK https://bit.ly/NIDNdosenunismabekasi:	Contribution Contributors / Dosen Pembimbing NIDN UNSPECIFIED Saepudin, Saepudin 0412058306
Keywords / Kata Kunci:	Kata Kunci: Beauty influencer, Komunikasi Pemasaran, Instagram
Subjects:	Ilmu Komunikasi
Faculty:	Fakultas Komunikasi Sastra dan Bahasa > Ilmu Komunikasi S1
Depositing User:	Ms. Hoirun Nisa
Date Deposited:	23 Oct 2009 01:59
Last Modified:	23 Oct 2009 01:59
URI:	http://repository.umindonesia.ac.id/id/eprint/6485

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