Digital Branding Museum Kebangkitan Nasional melalui Instagram

Nadita Salma, Zalfa Naufali (2024) Digital Branding Museum Kebangkitan Nasional melalui Instagram. Sarjana (S1) thesis, Universitas Islam 45.

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Abstract

The character of youth in the era of independence struggle should be used as an
example for the younger generation. Currently, Indonesia's young generation is
vulnerable to negative actions, such as drugs and corruption. Therefore, by
studying history, it is able to produce strong future leaders. The purpose of this
study is to find out the digital branding of the National Awakening Museum
through Instagram to create awareness of the younger generation so that they are
interested in visiting the Museum. The research method used is qualitative
descriptive with data collection techniques through interviews, direct observation
and digital observation and documentation of the content contained on
@muskitnasofficial Instagram account. The theory used is from Nasrullah's
theory in 2023. The results of this study show that the National Awakening
Museum uses several digital branding approaches, as follows: First, planning
which includes strategy and content. Second, the implementation which includes
promotion and conversion. This forms the branding of the National Awakening
Museum at the brand recognition level. For further research, deepen the
discussion related to the effectiveness of using Instagram social media in the
digital branding process.
Keywords: Digital Branding, Instagram, Young Generation, National Awakening
Museum

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