STRATEGI PEMASARAN PUJASERA PT PRIUS KEI DEO JAKARTA DI MASA COVID 19

ROSSANA, ELSYA (2022) STRATEGI PEMASARAN PUJASERA PT PRIUS KEI DEO JAKARTA DI MASA COVID 19. Diploma (D3) thesis, Universitas Islam "45" Bekasi.

	Text Pendahuluan 1 .pdf Download (1MB)
	Text 1660206806117_BAB II.pdf Restricted to Repository staff only Download (399kB) | Request a copy
	Text 1660206812789_BAB III.pdf Restricted to Repository staff only Download (409kB) | Request a copy
	Text 1660206806006_BAB IV.pdf Restricted to Repository staff only Download (325kB) | Request a copy
	Text 1660206800037_BAB V.pdf Download (190kB)
	Text DAFTAR PUSTAKA-2.pdf Download (297kB)

Abstract

This research was conducted to find out the marketing strategy used by PT. Prius Kei Deo
during the Covid-19 Pandemic as an effort to increase sales. In addition, this study aims to
determine whether the marketing strategy carried out by PT. The Prius Kei Deo is quite effective
in dealing with the impacts caused by Covid-19 or even less effective.
This study uses qualitative methods and uses data collection techniques in the form of
observations, interviews and through literature studies to PT. Prius Kei Deo. The process and data
analysis in this study consisted of several stages, namely data collection, then if the data had been
collected, data analysis was carried out by reducing data, displaying data, and drawing
conclusions or data verification.
The results of the study show that during the pandemic period that caused the crisis in
Indonesia, it also made PT. The Prius Kei Deo was also affected. Although it had experienced a
decline in the number of renters, PT. The Prius Kei Deo took the initiative to use a new strategy in
the form of social media which turned out to be able to reactivate its sales.
Keywords: Marketing Strategy

Actions (login required)

View Item