PENGARUH PERSEPSI HARGA, PROMOSI, DAN DESAIN PRODUK TERHADAP KEPUTUSAN PEMBELIAN SEPATU DAN ATAU SANDAL PADA PELANGGAN CARVIL STORE GRAND BANTAR GEBANG BEKASI

Sumiati, Mia Aning (2024) PENGARUH PERSEPSI HARGA, PROMOSI, DAN DESAIN PRODUK TERHADAP KEPUTUSAN PEMBELIAN SEPATU DAN ATAU SANDAL PADA PELANGGAN CARVIL STORE GRAND BANTAR GEBANG BEKASI. Sarjana (S1) thesis, Universitas Islam 45 Bekasi.

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Abstract

ABSTRACT
The purpose of this study is to determine the Influence of Price Perception, Promotion and Product
Design on Purchasing Decisions of Shoes and or Sandals on Carvil Store Grand Bantar Gebang Bekasi
Customers. The research method used is quantitative descriptive. The sample used in this study was 100
respondents of Carvil store customers who had visited and purchased shoe and or sandal products, in
this study using the purposive sampling method. Data analysis using regression analysis. The results of
this study also show that price perception has a positive and significant effect on purchasing decisions.
Promotion variables do not have a positive and significant effect on purchasing decisions. Product design
variables have a positive and significant effect on purchasing decisions.
Keywords: Price Perception, Promotion, Product Design, Purchase Decision

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