PENGARUH KOMUNIKASI SHOUTCASTER TERHADAP SIKAP PENONTON MOBILE LEGENDS PROFESSIONAL LEAGUE INDONESIA SEASON 10

Alfa Rizki, M. Nur (2023) PENGARUH KOMUNIKASI SHOUTCASTER TERHADAP SIKAP PENONTON MOBILE LEGENDS PROFESSIONAL LEAGUE INDONESIA SEASON 10. Sarjana (S1) thesis, Universitas Islam 45 Bekasi.

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Abstract

Along with the times, currently technological advances have become a perfect blend
with other fields, one of which is in the field of sports. Technological developments
in the field of sports are Electronic Sport or Esports, this technology-based sport
already exists in several countries and has been recognized. One of the online
games that fall into the Esports category is Mobile Legends. The main league or
tournament of Mobile Legends is MPL or Mobile Legends Professional League
(MPL). MPL is a national level competition or major tournament organized by
Moonton. Esports matches are also equipped with a shoutcaster. Shoutcaster is a
commentator who observes the course of the match, then the results observed
during the match will be conveyed to the audience in the form of messages or
information according to the course of the match. The purpose of this study was to
determine the effect of Shoutcaster communication when conveying information
during a match on the attitude of the MPL ID S10 audience. This study uses a
quantitative approach with explanatory and descriptive analysis. The sampling was
carried out using probability sampling with simple random sampling technique.
The results in this study state that the information conveyed by shoutcaster has a
positive and significant effect on the attitude of the audience. It can be seen from
the regression coefficient value of 0.180. shoutcaster communication contributed
11.6% to the audience attitude variable.

Item Type:	Thesis (TA, Skripsi, Tesis, Disertasi) (Sarjana (S1))
Contributors/Dosen Pembimbing,NIDN Dosen bisa diakses di LINK https://bit.ly/NIDNdosenunismabekasi:	Contribution Contributors / Dosen Pembimbing NIDN UNSPECIFIED Miftakhudin, Miftakhudin 0402108306
Keywords / Kata Kunci:	Esports, MPL, Shoutcaster
Subjects:	Ilmu Komunikasi
Faculty:	Fakultas Komunikasi Sastra dan Bahasa > Ilmu Komunikasi S1
Depositing User:	Mr M. Nur Alfa Rizki
Date Deposited:	18 Jan 2024 09:07
Last Modified:	18 Jan 2024 09:07
URI:	http://repository.umindonesia.ac.id/id/eprint/4682

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