ANALISIS STRATEGI PUBLIC RELATIONS PT. BANK BCA SYARIAH KCP BEKASI DALAM MEMPROMOSIKAN PRODUK PEMBIAYAAN KPR iB

Amalia, Rizky (2023) ANALISIS STRATEGI PUBLIC RELATIONS PT. BANK BCA SYARIAH KCP BEKASI DALAM MEMPROMOSIKAN PRODUK PEMBIAYAAN KPR iB. Sarjana (S1) thesis, Universitas Islam "45" Bekasi.

	Text 1. Pendahuluan (2).pdf Download (960kB)
	Text 2. BAB 1.pdf Download (218kB)
	Text 3. BAB II.pdf Download (378kB)
	Text 4. BAB III.pdf Restricted to Repository staff only Download (212kB) | Request a copy
	Text 4. BAB III.pdf Restricted to Repository staff only Download (212kB) | Request a copy
	Text 5. BAB IV.pdf Restricted to Repository staff only Download (312kB) | Request a copy
	Text 6. BAB V.pdf Download (38kB)
	Text 7. DAFTAR PUSTAKA.pdf Download (152kB)

Abstract

Rizky Amalia. 41182933160025. PUBLIC RELATIONS STRATEGY ANALYSIS PT. BANK
BCA SYARIAH KCP BEKASI IN PROMOTING iB MORTGAGE FINANCE PRODUCTS.
Islamic Banking Study program. Islamic University “45” Bekasi. (1445/2023 M).
A public relations strategy is needed to support effort to promote and market a
product. Competition among sharia-based banks is also getting tighter and allowa people
to freely choose which products and bank are their short or long term needs. The general
public still needs information and explanations regarding aspects of sharia-based financial
intitutions, especially product facilities that can be utilitized by prospective customers.
Therefore it is necessary to have a public relations strategy for PT. Bank BCA Syariah in
promoting KPR iB financing products.
In this study using a qualitative approach. The method used is descriptive analysis,
data collection techniques through observation techniques, inteviews.
The strategy carried out by the Public Relations Strategy of PT. Bank BCA Syariah
KCP Bekasi in Promoting iB Mortgage Financing Products, the use of the media is an
important part of promoting iB Mortgage Financing Products. The types of media used are
online media, print media, offline media and in person. PT. Bank BCA Syariah KCP Bekasi
in promoting financing products is considered effevtive by carrying out thus strategy which
has an impact on increasing the recognition of these products by the public.
Keywords : public relations, financing, islamic bank

Actions (login required)

View Item