Komodifikasi Hijab Pada Akun Instagram @Mandjha.ivangunawan

Alfianti, May Lestivia (2023) Komodifikasi Hijab Pada Akun Instagram @Mandjha.ivangunawan. Sarjana (S1) thesis, Universitas Islam "45" Bekasi.

	Text PENDAHULUAN.pdf Restricted to Repository staff only Download (746kB) | Request a copy
	Text BAB I.pdf Download (109kB)
	Text BAB II.pdf Restricted to Repository staff only Download (323kB) | Request a copy
	Text BAB III.pdf Restricted to Repository staff only Download (127kB) | Request a copy
	Text BAB IV.pdf Restricted to Repository staff only Download (1MB) | Request a copy
	Text BAB V.pdf Download (66kB)
	Text DAFTAR PUSTAKA.pdf Download (153kB)

Abstract

High islamic hijab users as a country with a majority of Islam have led to the rise in demand for hijab in Indonesia. The hijab, as religious attributes, is a promising business opportunity in which rapidly expanding hijab trends are one of the ways that Islam has become a commodity, and the hijab has come to embrace many of its styles and styles and social classes with different styles and forms interpreted as fashion. This has been the result of a fast-moving phenomenon such as easy social media access like Instagram. The research wasmeant to find out how the settlement of the hijab was formed on @mandjha.ivangunawan In this study a qualitative
descriptive method of observation stages, interviews and documentation. From the results of the review of the commodification of content this research shows that the
formation of hijab commodification is from content commodification which comes
from uploading the use of trendy hijab through Feeds, Instastories and Live features, the commodification of audience where followers react to each upload
such as reviews, , the commodification of cybernetic where followers become a selling point that creates collaboration between companies, and the commodification of labor where account managers and brand owners influence how hijab commodification is formed.

Item Type:	Thesis (TA, Skripsi, Tesis, Disertasi) (Sarjana (S1))
Contributors/Dosen Pembimbing,NIDN Dosen bisa diakses di LINK https://bit.ly/NIDNdosenunismabekasi:	Contribution Contributors / Dosen Pembimbing NIDN UNSPECIFIED Khadijah, Siti 4109098006
Keywords / Kata Kunci:	Komodifikasi; Hijab; Instagram
Subjects:	Kendali/Kontrol Public Relations Psikologi Sosial Ilmu Komunikasi
Faculty:	Fakultas Komunikasi Sastra dan Bahasa > Ilmu Komunikasi S1
Depositing User:	Ms may lestivia alfianti
Date Deposited:	12 Sep 2023 02:49
Last Modified:	16 May 2024 01:41
URI:	http://repository.umindonesia.ac.id/id/eprint/4042

Actions (login required)

View Item