EDUKASI PENGGUNAAN SKINCARE MELALUI MEDIA SOSIAL TIKTOK @DRJOCLINIC

Sari, Diyan Eka (2023) EDUKASI PENGGUNAAN SKINCARE MELALUI MEDIA SOSIAL TIKTOK @DRJOCLINIC. Sarjana (S1) thesis, Universitas Islam 45 Bekasi.

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Abstract

Islamic University 45 Bekasi
Communication Science Study Program
Faculty of Communication, Letters and
Languages
2023
Diyan Eka Sari/ 41182037190001
Education on Skincare Use Through Social Media Tiktok @drjoclinic". Under the
guidance of Mrs. Winda Primasari. 63 Thesis Pages, 13 Roman Pages, 1 Table, 14
Figures, 22 Attachment Page.
The TikTok application is a social networking application where users can share
short videos complete with filters and accompanied by music as a support. The
TikTok application, which was originally used as entertainment, now various kinds
of content ideas can be found. One of them is educational content. The purpose of
this research is to find out and understand the content of educational messages on
using skincare and understand how to be beautiful according to @drjoclinic. This
research was conducted using descriptive qualitative methods, and data collection
techniques through in-depth interviews, observation and documentation. The theory
used in this study uses four kinds of informative message preparation, the first being
Space Order, Time Order, and Deductive Order. Inductive Orders, Deductive
Orders. The results of research on the presence of skincare in the midst of society
raises perceptions of the skincare products they use whether they are guaranteed to
be safe and healthy.
Keywords:Education, Messaging, Skincare

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