Analisis Sikap dan Kepuasan Konsumen terhadap Pembelian Produk Teh Pucuk Harum Ready To Drink di Wisata Kuliner Kota Bekasi

Kiasatina, Aliani (2023) Analisis Sikap dan Kepuasan Konsumen terhadap Pembelian Produk Teh Pucuk Harum Ready To Drink di Wisata Kuliner Kota Bekasi. Sarjana (S1) thesis, Universitas Islam "45" Bekasi.

	Text PENDAHULUAN.pdf Download (510kB)
	Text BAB I.pdf Download (159kB)
	Text BAB II.pdf Restricted to Repository staff only Download (270kB) \| Request a copy
	Text BAB III.pdf Restricted to Repository staff only Download (249kB) \| Request a copy
	Text BAB IV.pdf Restricted to Repository staff only Download (350kB) \| Request a copy
	Text BAB V.pdf Download (184kB)
	Text DAFTAR PUSTAKA.pdf Download (243kB)

Abstract

Lifestyle changes that affect people's consumption patterns, one of which is consuming tea drinks. The tea lifestyle is quite widely applied by the people of Indonesia in addition to aiming to awaken the freshness and health of the body by consuming tea. This study aims to determine: (1) Characteristics of consumers of Harum Pucuk Tea; (2) consumer attitudes towards purchasing Harum Pucuk Tea products; and (3) consumer satisfaction with the product of Teh Pucuk Harum. This study uses survey methods and the data analysis tools used are descriptive analysis, multi-attribute fishbein analysis, Importance Performance Analysis (IPA), and Customer Satisfaction Index (CSI) analysis. The results of this study indicate that the characteristics of the consumers of Pucuk Harum Tea can be concluded that there are more women than men, the age of most consumers is at the age of 21-25 years with the vulnerable consumption of Pucuk Harum Tea once a week. Consumer attitudes show a positive attitude towards the product attributes of Teh Pucuk Harum. Consumer satisfaction Teh Pucuk Harum has a very positive level of satisfaction, meaning that the assessment of consumer satisfaction with product attributes is very good.
Keywords: pucuk harum tea, characteristics, attitudes, consumer satisfaction.

Item Type:	Thesis (TA, Skripsi, Tesis, Disertasi) (Sarjana (S1))
Contributors/Dosen Pembimbing,NIDN Dosen bisa diakses di LINK https://bit.ly/NIDNdosenunismabekasi:	Contribution Contributors / Dosen Pembimbing NIDN UNSPECIFIED Danapriatna, Nana 0006036301 UNSPECIFIED Rahmanto, Mohammad Ikhwan 0425027104
Keywords / Kata Kunci:	teh pucuk harum, karakteristik, sikap, kepuasan konsumen
Subjects:	Deskriptif Agronomi Budidaya Sosiologi Pertanian
Faculty:	Fakultas Pertanian > Agribisnis S1
Depositing User:	Ms. Aliani Kiasatina
Date Deposited:	26 Jul 2023 07:19
Last Modified:	26 Jul 2023 07:19
URI:	http://repository.umindonesia.ac.id/id/eprint/3034

Actions (login required)

View Item